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by Meghan Belluomini, on Jun 25, 2020 2:42:08 PM

If you’ve been keeping up with the Sauce blog, you’re no stranger to how important a logo is. A logo is the visual manifestation of a brand’s identity. It’s often …

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Topics:Target AudienceBranding

by Meghan Belluomini, on Feb 6, 2020 11:36:01 AM

In our blog post, “Marketing Strategies from the Top Companies Around the World,” we discussed how the most iconic brands have one thing in common: keeping true to their brand …

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Topics:Target AudienceBranding

by Meghan Belluomini, on Nov 27, 2019 5:21:29 PM

With the rise of the digital age, it’s no surprise that what the consumer values in the companies they patronize has changed. Long gone are the days of traditional advertising …

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Topics:Target AudienceBrandingStorytelling

by Kim Garmon Hummel, on Apr 25, 2017 1:00:00 PM

Last week we talked about who you are in the post 5 Branding Tips for Business Owners. Once you know who you are, the next question to answer is: Who …

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Topics:Target AudienceStrategy