Hook the hero into your story. People do not take action unless they are challenged to take action. A story without conflict is not a story at all. Your brand …

In today’s market, customers expect more from brands and companies. Customers expect story, service, and security first and foremost. Companies that effectively communicate authentic core values help consumers stay true …

How your brand sounds is the difference between success and failure. One way to ensure that your company is more than just a name or a logo is through storytelling …

Every brand is a story. Building your brand’s story is crucial to future-proofed success. After all, you have seven seconds or less to make a first impression. Make it count …

I don’t know what you threw yourself into to get through 2020 (baking banana bread? buying things you don’t need off of Amazon? maybe you even adopted a quarantine pup?), …

Prefer to listen rather than read? Go here to check out all of our episodes! Welcome to The Sauciety Hour! I’m your host, Kim Garmon Hummel, and I’m coming to …

One way to ensure that your company is more than just a name or a logo is through the messaging. Adding personality and flair to your brand makes it stand …

With the rise of the digital age, it’s no surprise that what the consumer values in the companies they patronize has changed. Long gone are the days of traditional advertising …

Humans have told stories, wanted to hear stories, and wanted to do things worthy of having their stories told for as long as we can track a record of human …