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by Michael O'Mara, on Jun 14, 2021 5:40:31 PM

No stakes? No story. Customers need a reason to do business with you. Generally, that reason is to solve a problem. People head toward a vision of an improved, happier …

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Topics:StoryBrand

by Michael O'Mara, on Jun 9, 2021 11:48:38 AM

We’re thrilled to announce that Sauce Marketing is officially a Certified StoryBrand Agency! Digital marketing is constantly evolving. At every turn, there are new, overwhelming methods and strategies to choose …

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Topics:BrandingNewsGrowth Driven Design

by Michael O'Mara, on Jun 2, 2021 12:39:14 PM

There are two types of customers: people convinced to buy or people to convince. Think about your website as it is right now. What is it you want your customers …

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Topics:BrandingStorytellingStrategy

by Meghan Belluomini, on May 24, 2021 11:00:00 AM

The experience your customers have on your website directly influences whether or not they choose to commit to your business or products. More often than not, customers browse and buy …

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Topics:Growth Driven DesignWebsiteWatchRead

by Michael O'Mara, on May 17, 2021 2:16:29 PM

The internet has lost focus on the user experience. Advertising has reached a fulcrum, if not a full-blown conflict. Invasive ads and tracking require permissions on nearly every site we …

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Topics:Digital MarketingE-CommerceRead

by Michael O'Mara, on May 11, 2021 10:13:25 AM

Hook the hero into your story. People do not take action unless they are challenged to take action. A story without conflict is not a story at all. Your brand …

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Topics:BrandingStorytelling

by Michael O'Mara, on May 5, 2021 4:08:36 PM

In today’s market, customers expect more from brands and companies. Customers expect story, service, and security first and foremost. Companies that effectively communicate authentic core values help consumers stay true …

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Topics:BrandingStorytelling

by Michael O'Mara, on Apr 28, 2021 2:07:39 PM

How your brand sounds is the difference between success and failure. One way to ensure that your company is more than just a name or a logo is through storytelling …

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Topics:StorytellingGrowth Driven Design

by Michael O'Mara, on Apr 21, 2021 3:00:31 PM

Every brand is a story. Building your brand’s story is crucial to future-proofed success. After all, you have seven seconds or less to make a first impression. Make it count …

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Topics:StorytellingGrowth Driven Design