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by Shawn Karol Sandy, on Jan 31, 2021 3:43:00 PM

I helped a friend out a few weeks ago. She has built a team of salespeople underneath her in a business that sells global products made by artisans paid fair wages. The organization commits the profits heavily to humanitarian efforts around the world as well. Her team members are NOT

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Topics:B2B SalesProspectingCommunicationSales StrategySellingSmall Business

by Kim Garmon Hummel, on Jan 27, 2021 12:00:00 AM

I don’t know what you threw yourself into to get through 2020 (baking banana bread? buying things you don’t need off of Amazon? maybe you even adopted a quarantine pup?), but I’m pretty sure we all searched for something to guide us through quarantine. For me it was books. If

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by Kim Garmon Hummel, on Jan 27, 2021 12:00:00 AM

That’s right! In the craziness of 2020, Sauce Agency is thrilled to have become a HubSpot Gold Certified Agency Partner. We’ve put more than ten years into mastering the software and utilizing its tools to help our clients #GrowSmarter, so we couldn’t be more excited to join this exclusive ranking

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Topics:HubSpot CRMInbound Marketing

by Shawn Karol Sandy, on Jan 24, 2021 5:21:04 AM

Let’s talk about your sales and profit margins. How effective do you think your sales and/or marketing messages are? Are they compelling and converting leads in to opportunities and opportunities into customers with strong and healthy margins? At what rate? And at what cost to acquire a new customer? (If

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Topics:CommunicationSales StrategySales TrainerStories That SellMessaging

by Shawn Karol Sandy, on Jan 17, 2021 3:38:00 PM

Our clients are usually classified as “Small Business”—though I absolutely DESPISE that term. The US economy is POWERED by small business! In fact, as of the 2010 census, small businesses make up to 99.7% of employer firms in this country (a “small business” is defined as having less than 500

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Topics:LeadershipProfessional DevelopmentSmall Business

by Kim Garmon Hummel, on Jan 6, 2021 12:00:00 AM

We made it! I am so proud of each and every one of us; we made it to the end of 2020. A year that will live in infamy. And while you probably didn't wake up this morning and ask yourself, Gee, I wonder what Sauce Agency's most read blog

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Topics:Web DesignHubSpot CRMInbound MarketingContent Creation

by Kim Garmon Hummel, on Jan 6, 2021 12:00:00 AM

Resolutions. People either love them or hate them. January 1st is just another day to many people, much like a Monday. Regardless of how you feel about fresh starts on the first day of the year, revisiting your business goals annually (semi-annually and quarterly as well) is vital to business

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Topics:Content CreationLeadershipProfessional DevelopmentCompany Culture

by Shawn Karol Sandy, on Jan 3, 2021 3:26:00 PM

I recently recorded a session for a Virtual Sales Summit along with three super-smart counterparts—and our focus was on Coaching the Next Generation of Sales Leaders. My contribution to our sales coaching discussion was: 3 Keys to Coaching Behavior Changes Coaching is one of those broad, ambiguous titles. Some folks

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Topics:B2B SalesLeadershipProfessional DevelopmentSales StrategySellingEmployee Experience

by Shawn Karol Sandy, on Jan 2, 2021 6:15:50 AM

If you asked 10 sales pros what their primary goal would be, you’d predictably get some variation of, “Close more deals,” or “Grow revenue,” or “Make my quota and bonus.” I like the eye on the prize mentality but question those answers as goals. They are outcomes. They are results

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Topics:Professional DevelopmentSales Trainer

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