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Passion Fuels Innovation: One Start-Up Company's Recipe for Success

TechEd2Go logo

TechEd shrinks the digital divide.

Ayana Al-Shams Churchill and John Churchill arrived at Sauce with a vision: to create access to technology-based education in underserved communities. They had an impressive variety of programming to showcase; everything from leadership development company resources to computer literacy community workshops were included in their package of equal opportunity technology training for all. But they lacked the foundation needed to scaffold their start-up into a concrete brand.

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The Problem

To make an impact in the Memphis community, TechEd2Go needed to clarify their brand identity and find a way to spread awareness about the educational resources they offered. As a start-up, this is rarely an easy task. In order to make their company a living, breathing thing, they needed to establish a clear brand identity that would include a logo, a slogan, and business cards, just to name a few.

The Goal

Our goal was to give TechEd2Go the full Sauce treatment. Beginning with a Simmer Session (our strategic branding workshop), we guided TechEd2Go through clarifying the key identifiers that would compose their brand. We collaborated on blueprints for a clean, informative site tailored to their target audience. Playing with design and curating a consistent, distinctive voice and style for TechEd2Go were necessary steps in materializing our vision.

The Result

We transformed TechEd2Go’s ideas into a tangible brand that could be known throughout the community. Designing a crisp logo and crafting a tagline that spoke to their vision was part of the process. In addition, we acquired their domain to build a fully-responsive website with consistent styling to reflect their new identity, fully equipped with fresh headshots and unique graphic designs. The TechEd2Go messaging and website clearly communicate their goal of shrinking the digital divide by presenting technology education services to the Greater Memphis Area.


  • Full Brand Development
  • Graphic Design
  • Headshots
  • Simmer Session
  • Website Design & Development
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I have worked with Sauce for over a year now. I have always found the entire staff to put my company’s interest first. I have completely trust them with all of my marketing needs.

David Creech
Dvar Business Group