Shelley Baur is a multifaceted expert in leadership and communication. She is known as a speaker, author, trainer, and coach! Shelley needed to clearly communicate all that she does in a way that doesn’t overwhelm visitors.
Not only was Shelly's website dated, it wasn’t built according to best practices. This resulted in an inability to use the prior build for effective conversion of visitors to clients.
Sauce came on the scene, and together, we worked through a Simmer Session - our strategic branding workshop - to unpack vital information needed to tailor her website to her target audience. In addition to developing an all new website, Shelley needed help setting up and managing her social media presence to present a cohesive brand story across the web.
In Shelley’s Simmer Session, we identified her target audience, key differentiators, goals & brand promise. Team Sauce devised a strategy that included a beautiful new website, inbound marketing and social media management tools to keep Shelley’s extensive network of contacts up-to date on her upcoming workshops and speaking engagements.
One result of our work with Shelley was a new tagline: “Awakening Leaders, One Honest Conversation at a Time.” Additionally, we created an all new website, updated her social media feeds to reflect her new branding, and designed new business cards and digital promo images. We began managing Shelley’s social feeds, event calendar and monthly newsletter, providing consistency in the delivery of valuable, relevant content to her online audience.