Helping people Find Their Strong, Inside and Out, Fusion Fitness hired Sauce to make their web presence and marketing efforts equally strong! Fusion Fitness Memphis is a trusted name in the Mid-South for delivering life-changing health and fitness results, but their in-studio client experience wasn’t being communicated successfully outside the studio, either online or off. In order to eliminate this disconnect, Sauce developed a new brand strategy, slight repositioning, and many new assets, including photography, videography, graphic designs, and a workhorse of a website. And that was just phase one! We managed their digital presence and social media channels for their first year post site launch, and our ongoing relationship with Fusion consists of dynamic custom marketing campaigns – a weekly blog, newsletter, and nutrition program.
Fusion developed a delightful experience for all who entered their gym but that experience wasn't conveyed in their online presence. This meant their existing customers received information digitally but that information wasn't being communicated in a way that it would attract new people to their brand online.
Our goal was to clearly understand why the Fusion brand was working inside their 4 walls. We needed to extract the magic that happened organically and transfer its essence to their online presence and messaging. We also needed to figure out a way to communicate all the Fusion offerings in a way that didn't clutter up their site and overwhelm users.
"Find Your Strong -- Inside & Out"
Because Fusion offers Personal Training, Coaching, Various Classes and Nutrition Consulting, we pitched this slogan to them and they loved it!