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New Website + Mindbody Integration = Awesome User Experience!

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Fusion Fitness busts a move!

Helping people Find Their Strong, Inside and Out, Fusion Fitness hired Sauce to make their web presence and marketing efforts equally strong! Fusion Fitness Memphis is a trusted name in the Mid-South for delivering life-changing health and fitness results, but their in-studio client experience wasn’t being communicated successfully outside the studio, either online or off. In order to eliminate this disconnect, Sauce developed a new brand strategy, slight repositioning, and many new assets, including photography, videography, graphic designs, and a workhorse of a website. And that was just phase one! We managed their digital presence and social media channels for their first year post site launch, and our ongoing relationship with Fusion consists of dynamic custom marketing campaigns – a weekly blog, newsletter, and nutrition program.

 
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The Problem

Fusion developed a delightful experience for all who entered their gym but that experience wasn't conveyed in their online presence.  This meant their existing customers received information digitally but that information wasn't being communicated  in a way that it would attract new people to their brand online. 

 

The Goal

Our goal was to clearly understand why the Fusion brand was working inside their 4 walls. We needed to extract the magic that happened organically and transfer its essence to their online presence and messaging. We also needed to figure out a way to communicate all the Fusion offerings in a way that didn't clutter up their site and overwhelm users. 

Fusion Website Home Page

The Results

We took Fusion’s key stakeholders through our strategic branding and on-boarding process to identify their target audience, differentiators, goals and brand promise. One result of this process was a change of their tagline from “Fun, Dynamic Fitness” to “Find Your Strong, Inside & Out!”

In tandem with designing and developing all of the above, we also managed Fusion’s social feeds from August 2016 through June 2017. We developed an ongoing editorial calendar and provide consistency in the delivery of valuable, relevant content to their online audience via weekly blogs and newsletters.

  • Simmer Sessions
  • Brand Strategy
  • Website Design & Development
  • Mobile App Design
  • E-Commerce
  • Search Engine Optimization
  • Digital Presence Optimization
  • E-mail Installation & Configuration
  • Blog & Newsletter Integration
  • Commercial Photography
  • Social Media Management
  • Content Marketing
  • Graphic Design

"Find Your Strong -- Inside & Out"

Because Fusion offers Personal Training, Coaching, Various Classes and Nutrition Consulting, we pitched this slogan to them and they loved it!

Fusion HIIT Kick Class Punching Bags Photo
“The Sauce staff has done a wonderful job of getting to know Mike & I and in turn getting to know our business. They have helped us streamline everything and made sure that the online world can get to know fusion fitness.”
erica-fusion-testimonial

Erica Hill
Founder, Owner & Certified Fitness/Nutrition Professional,
Fusion Fitness