Eat at Eric’s Grill & Catering serves a full Americana diner menu from a food truck. From their Chicken Bacon Ranch plate to signature Sliders, Chef Eric and his crew satisfy cravings and keep fans coming back for more. Their brand and web presence, however, were seriously lacking, and Chef Eric knew it was time to kick it up a notch! That’s where Team Sauce came into the picture.
The food is flavorful but the brand was bland and needed some Saucy flavor!
Formerly know as “The Food Truck By The Confectionery,” our first task was to conceptualize a name that represented the offerings and resonated with hungry patrons. The next step was to build the assets to tell Eric’s story.